How To Use First Party Data For Performance Marketing Success
How To Use First Party Data For Performance Marketing Success
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to enhance their data collection procedures. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can bring about better precision and even more trusted data
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.
1. Much more precise information
The typical approach of tracking conversions on a website, using pixels, is having problem with altering internet browser personal privacy policies. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain and treated as first-party code, meaning it's less most likely to be influenced by ad blockers or other security measures. This provides much more accurate data and a more complete picture of user journeys across channels.
In addition, this type of tracking allows companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the information they send out, and makes it less complicated to abide by numerous data regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for fraudulent actors to adjust the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows organizations to accumulate and improve information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can aid marketing professionals make even more educated advertising decisions.
Conventional pixel tracking relies on JavaScript tracking codes that are placed in website site visitors' web browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and give exact, regular information that is much less vulnerable to interference.
This type of monitoring additionally permits organizations to track conversions that occur outside of the website, like call and in-store purchases. This is essential because new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is an Android ad tracking tools essential reason why S2S is extra trustworthy for companies looking for to adjust to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data payloads prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various browsers and systems progressively change exactly how they handle cookies. As an example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based tracking. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your internet site.
Furthermore, server-side tracking enables you to record individual data straight on your own web servers. This eliminates reliance on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of directions that tells your web site's server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a small item of code on your page to gather information from users.
4. Much easier to implement
Server-side monitoring is an information collection process that takes place on the website's very own web server, bypassing web internet browser limitations. This indicates that information collected by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the extent of data administration and gives organizations extra control over transmission, making it generally a lot more reputable. Consequently, it's much less prone to data difficulties brought on by things like a damaged link or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also avoids the tracking constraints enforced by browsers and ad blockers.